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Market-driven management : using the new marketing concept to create a customer-oriented company

Webster Frederick E.

Market-driven management : using the new marketing concept to create a customer-oriented company - New York : John Wiley, 1994. - xiv,319p. ill. ;

Includes bibliographical references and index.

ISBN: 0471595764

LC Class. No.: HF5415.13 / .W39 1994

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