MasterMinding the store : advertising, sales promotion, and the new marketing reality /

By: Ziccardi, DonaldContributor(s): Moin, DavidMaterial type: TextTextPublication details: New York J. Wiley 1997Description: xxii, 310 p. : ill. ; 24 cmISBN: 0471139106 LOC classification: HF5429 | .Z6 1997
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF5429 .Z6 1997 (Browse shelf(Opens below)) c1 Available 0000012765
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF5429 .Z6 1997 (Browse shelf(Opens below)) c2 Available 0000017017
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks
HF5429 .Z6 1997 (Browse shelf(Opens below)) c3 Available 0000014126
Total holds: 0

Includes bibliographical references and index.

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