MasterMinding the store : advertising, sales promotion, and the new marketing reality /
Ziccardi, Donald.
MasterMinding the store : advertising, sales promotion, and the new marketing reality / - New York J. Wiley 1997. - xxii, 310 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471139106
HF5429 / .Z6 1997
MasterMinding the store : advertising, sales promotion, and the new marketing reality / - New York J. Wiley 1997. - xxii, 310 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471139106
HF5429 / .Z6 1997