Marketing management : text and cases / Robert J. Dolan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002Description: ix, 498 p. : ill. ; 26 cmISBN: 007249980X (alk. paper)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesLOC classification: HF5415.13 | .QD68 2002Online resources: Publisher description | Table of contents
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.13 .QD68 2002 (Browse shelf(Opens below)) | Available | 0000012674 |
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| HF5415.13 .P44 1995 Marketing management : knowledge and skills / | HF5415.13 .P44 2000 A preface to marketing management / | HF5415.13 .P44 2003 A preface to marketing management / | HF5415.13 .QD68 2002 Marketing management : text and cases / | HF5415.13 R15 1993 El duende y otros cuentos / | HF5415.13 .R15 1995 Business marketing strategy : cases, concepts, and applications / | HF5415.13 .R72 2000 Cases in strategic marketing / |
Previously published: Homewood, IL : Irwin, c1993.
Includes bibliographical references.
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