Integrated advertising, promotion, and marketing communications /
Material type:
TextPublication details: Boston Prentice Hall, 2012Edition: 5th edDescription: xviii, 445 p. : ill. ; 28 cmISBN: 9780132538961 ; 0132538962LOC classification: HF5415.123 | .C62 2012
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.123 .C62 2012 (Browse shelf(Opens below)) | c1 | Available | 0000012732 |
Total holds: 0
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| HF5415.122 .Sm6 2002 Marketing communications : an integrated approach / | HF5415.122 .W21 1989 Financial Aspects of Marketing/ | HF5415.123 .Ac3 2001 Successful marketing communications : a practical guide to planning and implementation / | HF5415.123 .C62 2012 Integrated advertising, promotion, and marketing communications / | HF5415.123 .F48 2002 Marketing communications : contexts, strategies, and applications / | HF5415.123 .F48 2002 Marketing communications : contexts, strategies, and applications / | HF5415.123 .F48 2016 Marketing communication: discovery, creation and conversations |
Includes bibliographical references and index.
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