Successful marketing communications : a practical guide to planning and implementation / Cathy Ace.
Material type:
TextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2001Description: ix, 210 p. : ill. ; 25 cmISBN: 0750650273 (alk. paper)Subject(s): Communication in marketingDDC classification: 658.8/02 LOC classification: HF5415.123 | .Ac3 2001Online resources: Publisher description | Table of contents
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.123 .Ac3 2001 (Browse shelf(Opens below)) | Available | 0000012456 |
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| HF5415.122 .Sm6 2002 Marketing communications : an integrated approach / | HF5415.122 .Sm6 2002 Marketing communications : an integrated approach / | HF5415.122 .W21 1989 Financial Aspects of Marketing/ | HF5415.123 .Ac3 2001 Successful marketing communications : a practical guide to planning and implementation / | HF5415.123 .C62 2012 Integrated advertising, promotion, and marketing communications / | HF5415.123 .F48 2002 Marketing communications : contexts, strategies, and applications / | HF5415.123 .F48 2002 Marketing communications : contexts, strategies, and applications / |
"Published in association with the Chartered Institute of Marketing."
Includes index.
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