New products management / C. Merle Crawford, C. Anthony Di Benedetto.
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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 6th edDescription: xxv, 534 p. : ill. ; 24 cmISBN: 0070275521 (alk. paper)Subject(s): New products -- ManagementDDC classification: 658.5/75 LOC classification: HF5415.153 | .C84 2000Online resources: Publisher description | Table of contents | Contributor biographical information
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.153 .C84 2000 (Browse shelf(Opens below)) | Available | 0000012435 | |||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.153 .C84 2000 (Browse shelf(Opens below)) | c2 | Available | 0000012930 |
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| HF5415.15 .S1 2016 The agile marketer : turning customer experience into your competitive advantage / | HF5415.153 B97 Product Marketing for technology companies | HF5415.153 .C84 2000 New products management / | HF5415.153 .C84 2000 New products management / | HF5415.2 .Aa4 1995 Marketing research/ | HF5415.2 .B57 1998. Marketing research : a problem solving approach | HF5415.2 .B97 2004 Customer relationship management: concepts and tools/Amter |
Includes bibliographical references and index.
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