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New products management /

Crawford, C. Merle 1924-

New products management / C. Merle Crawford, C. Anthony Di Benedetto. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxv, 534 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing .

Includes bibliographical references and index.

ISBN: 0070275521 (alk. paper)

LCCN: 99034882

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153 / .C84 2000

Dewey Class. No.: 658.5/75

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