New products management / C. Merle Crawford, C. Anthony Di Benedetto.

By: Crawford, C. Merle (Charles Merle), 1924-Contributor(s): Di Benedetto, C. AnthonyMaterial type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 6th edDescription: xxv, 534 p. : ill. ; 24 cmISBN: 0070275521 (alk. paper)Subject(s): New products -- ManagementDDC classification: 658.5/75 LOC classification: HF5415.153 | .C84 2000Online resources: Publisher description | Table of contents | Contributor biographical information
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ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF5415.153 .C84 2000 (Browse shelf(Opens below)) Available 0000012435
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF5415.153 .C84 2000 (Browse shelf(Opens below)) c2 Available 0000012930
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HF5415.15 .M55 2002 Sixty trends in sixty minutes HF5415.15 .S1 2016 The agile marketer : turning customer experience into your competitive advantage / HF5415.153 B97 Product Marketing for technology companies HF5415.153 .C84 2000 New products management / HF5415.153 .C84 2000 New products management / HF5415.2 .Aa4 1995 Marketing research/ HF5415.2 .B57 1998. Marketing research : a problem solving approach

Includes bibliographical references and index.

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