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Marketing strategy : planning and implementation /

By: Walker, Orville C Contributor(s): Boyd, Harper W | Larréché, Jean-Claude Material type: Text

TextPublication details: Boston Irwin/McGraw-Hill, 1999Edition: 3rd edDescription: xxiii, 393 p. : ill. ; 26 cmISBN: 0256261180LOC classification: HF5415.13 | .W15 1999

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.13 .W15 1999 (Browse shelf(Opens below))	c1	Available		0000013872

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Previous	HF5415.13 .R72 2000 Cases in strategic marketing /	HF5415.13 .Se9 1998 Customers.com : how to create profitable business strategy for the internet and beyond	HF5415.13 .W15 1996 Marketing strategy : planning and implementation /	HF5415.13 .W15 1999 Marketing strategy : planning and implementation /	HF5415.13 .W39 1994 Market-driven management : using the new marketing concept to create a customer-oriented company	HF5415 .133C49 2002 CIM Companion: customer communications/	HF5415 .135c852 2000 Strategic marketing /	Next

Includes bibliographical references and indexes.

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