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Marketing strategy : planning and implementation /

Walker, Orville C.

Marketing strategy : planning and implementation / - 3rd ed. - Boston Irwin/McGraw-Hill, 1999. - xxiii, 393 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

ISBN: 0256261180

LC Class. No.: HF5415.13 / .W15 1999

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