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Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché.

By: Walker, Orville C Contributor(s): Boyd, Harper W | Larréché, Jean-Claude Material type: Text

TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, 1996Edition: 2nd edDescription: xxiv, 392 p. : ill. ; 23 cmISBN: 0256136920Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .W15 1996

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.13 .W15 1996 (Browse shelf(Opens below))	Available		0000012412

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Includes bibliographical references and indexes.

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