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Marketing strategy : planning and implementation /

Walker, Orville C.

Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd, Jr., Jean-Claude Larréché. - 2nd ed. - Chicago : Irwin, 1996. - xxiv, 392 p. : ill. ; 23 cm. - Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256136920

LCCN: 95022508

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .W15 1996

Dewey Class. No.: 658.8/02

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