The marketing book /

By: Baker, Michael J.,(Editor)Contributor(s): Chartered Institute of MarketingMaterial type: TextTextPublication details: Oxford Butterworth-Heinemann, 1994Edition: 3rd edDescription: xlii, 740 p. : ill. ; 25 cmISBN: 0750620226LOC classification: HF5415 | .M34 1994
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Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .M34 1994 (Browse shelf(Opens below)) c1 Available 0000013772
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HF5415.M14 1998 Direct marketing : an integrated approach / HF5415 .M14 2007 Marketing due diligence : reconnecting strategy to share price / HF5415 .M31 1986 Introduction to Marketing in Africa/ HF5415 .M34 1994 The marketing book / HF5415 .M34 2003 Marketing / HF5415 .M34 2003 The marketing book / HF5415 . M 342003 Marketing : best practices /

Includes bibliographical references and index.

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