The marketing book /
Baker, Michael J.,(Editor)
The marketing book / - 3rd ed. - Oxford Butterworth-Heinemann, 1994. - xlii, 740 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0750620226
HF5415 / .M34 1994
The marketing book / - 3rd ed. - Oxford Butterworth-Heinemann, 1994. - xlii, 740 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0750620226
HF5415 / .M34 1994