Marketing communications : contexts, strategies, and applications / Chris Fill.
Material type:
TextPublication details: Harlow, England ; New York : Financial Time Prentice Hall, 2002Edition: 3rd edDescription: xxxii, 790 p. : ill. (some col.) ; 25 cmISBN: 0273655000 (pbk.)Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.8/02 LOC classification: HF5415.123 | .F48 2002
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.123 .F48 2002 (Browse shelf(Opens below)) | Available | 0000012341 | |||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415.123 .F48 2002 (Browse shelf(Opens below)) | c1 | Available | 0000012734 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5415.123 .Ac3 2001 Successful marketing communications : a practical guide to planning and implementation / | HF5415.123 .C62 2012 Integrated advertising, promotion, and marketing communications / | HF5415.123 .F48 2002 Marketing communications : contexts, strategies, and applications / | HF5415.123 .F48 2002 Marketing communications : contexts, strategies, and applications / | HF5415.123 .F48 2016 Marketing communication: discovery, creation and conversations | HF5415.123 .Sh54 2000 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF5415.123 .Sh54 2000 Advertising, promotion & supplemental aspects of integrated marketing communications / |
Includes bibliographical references and indexes.
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