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Marketing communications : contexts, strategies, and applications /

Fill, Chris.

Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed. - Harlow, England ; New York : Financial Time Prentice Hall, 2002. - xxxii, 790 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0273655000 (pbk.)

LCCN: 2001034648

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.

LC Class. No.: HF5415.123 / .F48 2002

Dewey Class. No.: 658.8/02

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