Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William DContributor(s): McCarthy, E. Jerome (Edmund Jerome)Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: 0072894822 (alk. paper); 0071179089 (international ed.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M82 2000
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Item type Current library Call number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415 .M82 2000 (Browse shelf(Opens below)) Available 0000012305
Total holds: 0
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HF5415 .M43 1993 Marketing : principles and practice / HF5415 .M81 1991 Elements of marketing/ HF5415 .M81 1991 Elements of marketing/ HF5415 .M82 2000 Essentials of marketing : a global managerial approach / HF5415 .Ol42 1995 Marketing today / HF5415 .Ol42 1995 Marketing today / HF5415 P14 lntrodutory Marketing

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Includes index

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