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Offensive marketing : an action guide to gaining competitive advantage /

By: Davidson, J. H Contributor(s): Keegan, Warren J | Brill, Elyse Arnow Material type: Text

TextPublication details: Amsterdam Elsevier Butterworth-Heinemann, 2004Description: xiv, 414 p. : ill. ; 24 cmISBN: 0750674598LOC classification: HF5415 | .D28 2004

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415 .D28 2004 (Browse shelf(Opens below))	c1	Available		0000013680

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Previous	HF5415 .C491 2002 CIM companion: marketing environment/	HF5415 .C85 1999 Strategic marketing management cases /	HF5415 D28 Even more offensive marketing	HF5415 .D28 2004 Offensive marketing : an action guide to gaining competitive advantage /	HF 5415 .D 54 2012 Marketing :Concepts and Strategies	HF 5415 .D 54 2012 Marketing :Concepts and Strategies	HF 5415 .D 54 2012 Marketing :Concepts and Strategies	Next

Includes bibliographical references and index.

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