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Offensive marketing : an action guide to gaining competitive advantage /

Davidson, J. H.

Offensive marketing : an action guide to gaining competitive advantage / - Amsterdam Elsevier Butterworth-Heinemann, 2004. - xiv, 414 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0750674598

LC Class. No.: HF5415 / .D28 2004

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