Exploring marketing research /

By: Zikmund, William GMaterial type: TextTextPublication details: Fort Worth Dryden Press, 2000Edition: 7th edDescription: xxxiii, 812 p. : ill. (col.) ; 29 cmISBN: 0030262186LOC classification: HF5415.2 | .Z7 2000
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Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF5415.2 .Z7 2000 (Browse shelf(Opens below)) c1 Available 0000013658
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HF5415.2 .P21 2004 Marketing research / HF 5415.2 .S1 1991 Consumer Behavior HF5415.2 .Z3 2007 Exploring marketing research/ HF5415.2 .Z7 2000 Exploring marketing research / HF5415.3 .C44 1985 Marketing : a behavioural analysis / HF5415.3 .C44 1985 Marketing : a behavioural analysis / HF5415.3 .O13 1997 Satisfaction : a behavioral perspective on the consumer /

Includes bibliographical references and index.

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