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Exploring marketing research /

Zikmund, William G.

Exploring marketing research / - 7th ed. - Fort Worth Dryden Press, 2000. - xxxiii, 812 p. : ill. (col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 0030262186

LC Class. No.: HF5415.2 / .Z7 2000

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