Promotional strategy : managing the marketing communications process /
Material type:
TextPublication details: Burr Ridge Irwin, 1994Edition: 8th edDescription: xv, 624 p. : ill. (col.) ; 24 cmISBN: 0256122407LOC classification: HF5415 | .En3 1994
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .En3 1994 (Browse shelf(Opens below)) | c1 | Available | 0000013640 |
Total holds: 0
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| HF5415 .D97 1999 Business marketing : connecting strategy, relationships, and learning / | HF5415 .D97 2002 Business marketing : connecting strategy, relationships, and learning / | HF5415 .D97 2002 Business marketing : connecting strategy, relationships, and learning / | HF5415 .En3 1994 Promotional strategy : managing the marketing communications process / | HF5415 .En 31994 Promotional strategy : managing the marketing communications process / | HF5415 .En 31994 Promotional strategy : managing the marketing communications process / | HF5415 .Et8 2001 Marketing/ |
Includes bibliographical references and index.
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