Promotional strategy : managing the marketing communications process /
Engel, James F.
Promotional strategy : managing the marketing communications process / - 8th ed. - Burr Ridge Irwin, 1994. - xv, 624 p. : ill. (col.) ; 24 cm.
Includes bibliographical references and index.
0256122407
HF5415 / .En3 1994
Promotional strategy : managing the marketing communications process / - 8th ed. - Burr Ridge Irwin, 1994. - xv, 624 p. : ill. (col.) ; 24 cm.
Includes bibliographical references and index.
0256122407
HF5415 / .En3 1994