Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

By: Wells, William, 1926-Contributor(s): Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst) | Pearce, Charles (R. Charles)Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1989Edition: Annotated instructor's ed. / Charles PearceDescription: xxxix, 614 p. : ill. (some col.) ; 29 cmISBN: 0130144657Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W44 1989
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Item type Current library Call number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5823 .W44 1989 (Browse shelf(Opens below)) Available 0000012261
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Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
HF5823 .Og9 2009 Advertising and integrated brand promotion, 5e / HF5823 .R91 1990 Kleppner's advertising procedure. HF5823 .T79 2003 Canadian Advertising in Action/ HF5823 .W44 1989 Advertising : principles and practice / HF5823 .W451 2000 Advertising Principles & Practice/ HF5823 .W451 2000 Advertising Principles & Practice/ HF5825 .B95 1999 Advertising copywriting /

Includes bibliographies and index.

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