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ENGINEERING LIBRARY - MPEHUASEM
HCIM LIBRARY - ACCRA TECHNICAL UNIVERSITY
SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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Details for:
Marketing :
the core /
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Marketing : the core /
Roger A. Kerin, Steven W. Hartley, William Rudelius.
By:
Kerin, Roger A
Contributor(s):
Hartley, Steven William
|
Rudelius, William
Material type:
Text
Publication details:
Boston :
McGraw-Hill Irwin,
c2009
Edition:
3/e
Description:
xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cm
ISBN:
9780073381060 (alk. paper);
0073381063 (alk. paper)
Subject(s):
Marketing
DDC classification:
658.8
LOC classification:
HF5415 | .K45 2009
Online resources:
Table of contents only
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
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HF5415 .K45 2004
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Includes bibliographical references (p. 447-467) and index.
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