Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Kerin, Roger AContributor(s): Hartley, Steven William | Rudelius, WilliamMaterial type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 3/eDescription: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cmISBN: 9780073381060 (alk. paper); 0073381063 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K45 2009Online resources: Table of contents only
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