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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Kerin, Roger A Contributor(s): Hartley, Steven William | Rudelius, William Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 3/eDescription: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cmISBN: 9780073381060 (alk. paper); 0073381063 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K45 2009Online resources: Table of contents only

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415 .K45 2009 (Browse shelf(Opens below))	Available		0000012234

Total holds: 0

Includes bibliographical references (p. 447-467) and index.

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