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Marketing research /

By: Parasuraman, A Contributor(s): Grewal, Dhruv | Krishnan, R Material type: Text

TextPublication details: Boston Houghton Mifflin, 2004Description: xxi, 643 p. : ill. (col.) ; 27 cmISBN: 0618000623LOC classification: HF5415.2 | .P21 2004

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.2 .P21 2004 (Browse shelf(Opens below))	c1	Available		0000013572

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Previous	HF5415.2 .M14 2005 Marketing research /	HF5415.2 .M14 2005 Marketing research /	HF5415.2 .M29 1993 Marketing research: an applied orientation/	HF5415.2 .P21 2004 Marketing research /	HF 5415.2 .S1 1991 Consumer Behavior	HF5415.2 .Z3 2007 Exploring marketing research/	HF5415.2 .Z7 2000 Exploring marketing research /	Next

Includes bibliographical references and indexes.

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