Marketing research /
Parasuraman, A.
Marketing research / - Boston Houghton Mifflin, 2004. - xxi, 643 p. : ill. (col.) ; 27 cm.
Includes bibliographical references and indexes.
0618000623
HF5415.2 / .P21 2004
Marketing research / - Boston Houghton Mifflin, 2004. - xxi, 643 p. : ill. (col.) ; 27 cm.
Includes bibliographical references and indexes.
0618000623
HF5415.2 / .P21 2004