Advertising management / David A. Aaker, John G. Myers.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1987Edition: 3rd edDescription: xii, 564 p. : ill. ; 24 cmISBN: 0130160237Subject(s): Advertising -- ManagementDDC classification: 659.1 LOC classification: HF5823 | .Aa4 1987
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5823 .Aa4 1987 (Browse shelf(Opens below)) | Available | 0000012180 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5821 .L24 2001 Advertising : a framework / | HF5821 .Og9 2000 Advertising/ | HF5821 .O9 1998 Advertising / | HF5823 .Aa4 1987 Advertising management / | HF5823 .B41 1990 Introduction to advertising and promotion management/ | HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B41 2001 Advertising and promotion : an integrated marketing communications perspective / |
Includes bibliographies and index.
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