Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.
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TextPublication details: New York : Wiley, c1997Description: xix, 530 p. : ill. ; 25 cmISBN: 0471310123 (acidfree paper)Subject(s): Hospitality industry -- MarketingDDC classification: 647.94/068/8 LOC classification: TX911.3.M3 | .R27 1997Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | TX911.3.M3 .R27 1997 (Browse shelf(Opens below)) | c1 | Available | 0000013307 |
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| TT180 .F32 1982 Industrial Arts Woodworking/ | TT186 .Se7 2003 Taunton's complete illustrated guide to choosing & installing hardware / | TT959 .Ea8 1988 Cosmetic make-up and manicure : the art and the science / | TX911.3.M3 .R27 1997 Marketing management for the hospitality industry : a strategic approach / | TX911.3.R3 .M17 2016 Hotel pricing in a social world : driving value in the digital economy / | TX911.3.R3 .M17 2016 Hotel pricing in a social world : driving value in the digital economy / | TX911.3.R3 .M17 2016 Hotel pricing in a social world : driving value in the digital economy / |
Includes bibliographical references (p. 515-522) and index.
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