Marketing management for the hospitality industry : a strategic approach /
Reich, Allen Z.
Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich. - New York : Wiley, c1997. - xix, 530 p. : ill. ; 25 cm.
Includes bibliographical references (p. 515-522) and index.
0471310123 (acidfree paper)
94047535
Hospitality industry--Marketing.
TX911.3.M3 / .R27 1997
647.94/068/8
Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich. - New York : Wiley, c1997. - xix, 530 p. : ill. ; 25 cm.
Includes bibliographical references (p. 515-522) and index.
0471310123 (acidfree paper)
94047535
Hospitality industry--Marketing.
TX911.3.M3 / .R27 1997
647.94/068/8