Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.

By: Linneman, Robert E, 1928-Contributor(s): Stanton, John LMaterial type: TextTextPublication details: New York : McGraw-Hill, c1991Description: xii, 260 p. : ill. ; 24 cmISBN: 0070379548 :Subject(s): Market segmentation | Marketing researchDDC classification: 658.8/02 LOC classification: HF5415.125 | .L63 1991
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415.125 .L63 1991 (Browse shelf(Opens below)) c1 Available 0000013302
Total holds: 0

Includes bibliographical references (p. 249-255) and index.

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