Making niche marketing work : how to grow bigger by acting smaller /
Linneman, Robert E., 1928-
Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr. - New York : McGraw-Hill, c1991. - xii, 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. 249-255) and index.
0070379548 : $22.95
91002029
Market segmentation.
Marketing research.
HF5415.125 / .L63 1991
658.8/02
Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr. - New York : McGraw-Hill, c1991. - xii, 260 p. : ill. ; 24 cm.
Includes bibliographical references (p. 249-255) and index.
0070379548 : $22.95
91002029
Market segmentation.
Marketing research.
HF5415.125 / .L63 1991
658.8/02