Strategic marketing / David W. Cravens.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000Edition: 6th edDescription: xvi, 752 p. : ill. ; 25 cmISBN: 0070275432Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415 | .135c852 2000Online resources: Publisher description | Table of contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .135c852 2000 (Browse shelf(Opens below)) | c1 | Available | 0000013258 | ||
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ATU Book
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SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .135c852 2000 (Browse shelf(Opens below)) | c2 | Available | 0000012436 | ||
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ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .135c852 2000 (Browse shelf(Opens below)) | c3 | Available | 0000013703 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5415.13 .W15 1999 Marketing strategy : planning and implementation / | HF5415.13 .W39 1994 Market-driven management : using the new marketing concept to create a customer-oriented company | HF5415 .133C49 2002 CIM Companion: customer communications/ | HF5415 .135c852 2000 Strategic marketing / | HF5415 .135c852 2000 Strategic marketing / | HF5415.135 .K45 1998 Strategic marketing problems : cases and comments / | HF5415.135 .M35 1992 The marketing game! / |
Includes bibliographical references and index.
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