Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2007Edition: New edDescription: xv, 238 : ill. ; 25 cmISBN: 0750667273; 9780750667272Subject(s): Corporations -- Valuation | Corporations -- Investor relations | Stocks -- Marketing | Stocks -- Prices | Economic value added | Risk assessmentDDC classification: 658.8/02 LOC classification: HF5415 | .M14 2007Online resources: Table of contents only | Publisher description
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
|
SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | HF5415 .M14 2007 (Browse shelf(Opens below)) | c1 | Available | 0000013221 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5415 .M11 1994 Essentials of marketing : a global-managerial approach / | HF5415 M14 Directing marketing | HF5415.M14 1998 Direct marketing : an integrated approach / | HF5415 .M14 2007 Marketing due diligence : reconnecting strategy to share price / | HF5415 .M31 1986 Introduction to Marketing in Africa/ | HF5415 .M34 1994 The marketing book / | HF5415 .M34 2003 Marketing / |
Includes bibliographical references (p. [229]-230) and index.
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