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Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Brian Smith, Keith Ward.

TextPublication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2007Edition: New edDescription: xv, 238 : ill. ; 25 cmISBN: 0750667273; 9780750667272Subject(s): Corporations -- Valuation | Corporations -- Investor relations | Stocks -- Marketing | Stocks -- Prices | Economic value added | Risk assessmentDDC classification: 658.8/02 LOC classification: HF5415 | .M14 2007Online resources: Table of contents only | Publisher description

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415 .M14 2007 (Browse shelf(Opens below))	c1	Available		0000013221

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Includes bibliographical references (p. [229]-230) and index.

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