Marketing management : knowledge and skills : text, analysis, cases, plans /
Peter, J. Paul.
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr. - 2nd ed. - Homewood, IL : BPI/Irwin, 1989. - xvi, 928 p. : ill. ; 25 cm.
Includes indexes.
Bibliography: p. 907-919.
025606668X : $39.95
88018572
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P44 1989
658.8
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr. - 2nd ed. - Homewood, IL : BPI/Irwin, 1989. - xvi, 928 p. : ill. ; 25 cm.
Includes indexes.
Bibliography: p. 907-919.
025606668X : $39.95
88018572
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P44 1989
658.8