Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth.

By: Duboff, Robert S, 1948-Contributor(s): Spaeth, Jim, 1949-Material type: TextTextPublication details: New York : Wiley, c2000Description: vii, 312 p. : ill. ; 24 cmISBN: 0471360058 (cloth : alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .D85 2000Online resources: Contributor biographical information | Publisher description | Table of Contents
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