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Market research matters : tools and techniques for aligning your business /

Duboff, Robert S., 1948-

Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth. - New York : Wiley, c2000. - vii, 312 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0471360058 (cloth : alk. paper)

LCCN: 00025183

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .D85 2000

Dewey Class. No.: 658.8/3

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