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Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth.

TextPublication details: New York : Wiley, c2000Description: vii, 312 p. : ill. ; 24 cmISBN: 0471360058 (cloth : alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .D85 2000Online resources: Contributor biographical information | Publisher description | Table of Contents

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.2 .D85 2000 (Browse shelf(Opens below))	c1	Available	0000013150
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.2 .D85 2000 (Browse shelf(Opens below))	c2	Available	0000013578
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.2 .D85 2000 (Browse shelf(Opens below))	c3	Available	0000013698
ATU Book	SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415.2 .D85 2000 (Browse shelf(Opens below))	c4	Available	0000013875

Total holds: 0

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Previous	HF5415.2 .C44 1991 The essence of marketing research /	HF5415.2 .C47 2004 Basic marketing research/	HF5415.2 C88 Marketing research for managers	HF5415.2 .D85 2000 Market research matters : tools and techniques for aligning your business /	HF5415.2 .D85 2000 Market research matters : tools and techniques for aligning your business /	HF5415.2 .D85 2000 Market research matters : tools and techniques for aligning your business /	HF5415.2 .D85 2000 Market research matters : tools and techniques for aligning your business /	Next

Includes bibliographical references and index.

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