Strategic marketing management : planning, implementation, and control /

By: Wilson, R. M. SContributor(s): Gilligan, Colin | Chartered Institute of MarketingMaterial type: TextTextPublication details: Oxford Butterworth-Heinemann, 1997Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN: 075062244XLOC classification: HF5415.69 | .W69 1997Online resources: Publisher description | Table of contents
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415.69 .W69 1997 (Browse shelf(Opens below)) Available 0000012005
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HF5415.69 .W69 1997 (Browse shelf(Opens below)) c1 Available 0000017760
Total holds: 0

Includes bibliographical references and indexes.

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