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Strategic marketing management : planning, implementation, and control /

Wilson, R. M. S.

Strategic marketing management : planning, implementation, and control / - 2nd ed. - Oxford Butterworth-Heinemann, 1997. - xx, 827 p. : ill. ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 075062244X

LC Class. No.: HF5415.69 / .W69 1997

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