Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.
Material type:
TextSeries: Sport Management SeriesPublisher: London ; New York : Routledge, 2015Edition: Second editionDescription: x, 323 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138022959 (Hardback)Subject(s): Sports -- MarketingDDC classification: 796.0688 LOC classification: GV716 | .S6 2015| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Book
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SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | GV716 .S6 2015 (Browse shelf(Opens below)) | c1 | Available | 0000011122 | ||
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ATU Book
|
SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | GV716 .S6 2015 (Browse shelf(Opens below)) | c2 | Available | 0000011123 |
Browsing SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| GV 716 .D37 2015 Sports Marketing : a practical approach | GV 716 I 8 2017 International Cases In The Business Of Sport | GV716 .S1 2015 Sports marketing : a strategic perspective / | GV716 .S6 2015 Introduction to sport marketing / | GV716 .S6 2015 Introduction to sport marketing / | GV 742 .N52 2015 Sport and the Media :managing the nexus | GV1015.5.C63 G72 1983 Championship volleyball techniques and drills / |
Includes bibliographical references and index.
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
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