Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.

By: Smith, Aaron, 1972-Contributor(s): Stewart, Bob, 1946-Material type: TextTextSeries: Sport Management SeriesPublisher: London ; New York : Routledge, 2015Edition: Second editionDescription: x, 323 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138022959 (Hardback)Subject(s): Sports -- MarketingDDC classification: 796.0688 LOC classification: GV716 | .S6 2015
Contents:
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		GV716 .S6 2015 (Browse shelf(Opens below)) c1 Available 0000011122
ATU Book ATU Book SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		GV716 .S6 2015 (Browse shelf(Opens below)) c2 Available 0000011123
Total holds: 0

Includes bibliographical references and index.

1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.

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