Public relations campaigns : an integrated approach / Regina M. Luttrell, Syracuse University, New York, Luke W. Capizzo, University of Maryland, College Park.

By: Luttrell, Regina, 1975- [author.]Contributor(s): Capizzo, Luke W [author.]Material type: TextTextPublisher: Los Angeles : SAGE, [2019]Edition: 1st edDescription: xxvii, 276 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781506332512 (pbk. : alk. paper)Subject(s): Public relationsDDC classification: 659.2 LOC classification: HM1221 | .L96 2019
Contents:
About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
ATU Book ATU Book SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HM1221 .L96 2019 (Browse shelf(Opens below)) c1 Available 0000010721
ATU Book ATU Book SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HM1221 .L96 2019 (Browse shelf(Opens below)) c2 Available 0000010722
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HM1221 .L96 2019 (Browse shelf(Opens below)) c3 Available 0000010723
ATU Book ATU Book SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY
General Stacks 		HM1221 .L96 2019 (Browse shelf(Opens below)) c4 Available 0000010724
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Includes bibliographical references (pages 254-266) and index.

About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index.

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