Public relations campaigns : an integrated approach /
Luttrell, Regina, 1975-
Public relations campaigns : an integrated approach / Regina M. Luttrell, Syracuse University, New York, Luke W. Capizzo, University of Maryland, College Park. - 1st ed. - xxvii, 276 pages ; 24 cm
Includes bibliographical references (pages 254-266) and index.
About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index.
9781506332512 (pbk. : alk. paper)
2017048146
Public relations.
HM1221 / .L96 2019
659.2
Public relations campaigns : an integrated approach / Regina M. Luttrell, Syracuse University, New York, Luke W. Capizzo, University of Maryland, College Park. - 1st ed. - xxvii, 276 pages ; 24 cm
Includes bibliographical references (pages 254-266) and index.
About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index.
9781506332512 (pbk. : alk. paper)
2017048146
Public relations.
HM1221 / .L96 2019
659.2