Problems and cases in health care marketing / [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2005Description: viii, 440 p. : ill., maps ; 26 cmISBN: 0072887761 (alk. paper)Subject(s): Medical care -- MarketingDDC classification: 362.1/068/8 LOC classification: RA410.56 | .P94 2005Online resources: Publisher description | Table of contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
ATU Book
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SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | RA410.56 .P94 2005 (Browse shelf(Opens below)) | c1 | Available | 0000006587 | ||
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ATU Book
|
SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks | RA410.56 .P94 2005 (Browse shelf(Opens below)) | c2 | Available | 0000006588 |
Total holds: 0
Browsing SCHOOL OF BUSNESS AND MANAGEMENT LIBRARY - ACCRA TECHNICAL UNIVERSITY shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| R850 .B31 2002 Conducting and reading research in health and human performance / | R852 .H52 2004 Research methods for clinical therapists : applied project design and analysis | RA64 .S1 2013 Electronic health records : understanding the medical office workflow / | RA410.56 .P94 2005 Problems and cases in health care marketing / | RA410.56 .P94 2005 Problems and cases in health care marketing / | RA418 .So1 2003 Sociology as applied to medicine / | RA 776 .H13 2008 An invitation to Health / |
Includes bibliographical references and index.
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