Problems and cases in health care marketing /

Problems and cases in health care marketing / [edited by] John T. Gourville, John A. Quelch, V. Kasturi Rangan. - Boston : McGraw-Hill/Irwin, c2005. - viii, 440 p. : ill., maps ; 26 cm.

Includes bibliographical references and index.

0072887761 (alk. paper)

2003060254


Medical care--Marketing.

RA410.56 / .P94 2005

362.1/068/8

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