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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William D Contributor(s): Cannon, Joseph P., Ph. D | McCarthy, E. Jerome (Edmund Jerome)Material type: Text

TextPublication details: New York, NY : McGraw-Hill/Irwin, c2012Edition: 13th edDescription: xl, 640, 32, 10 p. : col. ill. ; 28 cmISBN: 9780078028885 (acidfree paper); 0078028884 (acidfree paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .P42 2012

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
ATU Book	SCHOOL OF APPLIED SCIENCE & ENGINEERING LIBRARY - ACCRA TECHNICAL UNIVERSITY General Stacks	HF5415 .P42 2012 (Browse shelf(Opens below))	c1	Available		0000002210

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Includes bibliographical references and indexes.

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